About Repetition Fitness

Repetition Fitness is an athlete-owned commercial fitness and amenity company. We design, supply, install, and help finance fitness centers and wellness amenities for real estate developers and for gym and training studio owners who are expanding. Our core markets are Texas, Florida, Georgia, North Carolina, and South Carolina, and we also take on projects in New York, Boston, and Chicago.

Since 2023 we've outfitted 20+ facilities across 24 states. Every project runs through one team, from the first floor plan to installation day.

Who We Work With

Multifamily, build-to-rent, and condo developers. For developers, the fitness center is one of the few amenities residents use every week, and one of the easiest to get wrong. We size equipment packages to unit count and resident demographics. We also work with architects and general contractors during pre-construction, when equipment clearances and electrical rough-in are still cheap to change. Beyond the gym, we help developers build out the rest of the amenity package, including recovery rooms, saunas, cold plunges, and golf simulators. Through extended partnerships we also do pools, pickleball courts, basketball courts and many other amenities.

Gym and training studio owners who are expanding. If you're adding square footage, opening a second location, or rebuilding your floor to handle more members, you have constraints a new gym doesn't. You have members to keep happy during the build, revenue history that lenders can evaluate, and a layout that has to work around what's already there. We plan expansions around those realities.

Owners who need financing, not just equipment. Through our partnership with Equinox Funding, an equipment finance company [confirm: not affiliated with Equinox gyms], design and financing conversations happen together. Established operators with two or more years of revenue typically qualify for the strongest terms, and approvals can come within 24 hours with the right documentation.

How a Project Works

Consultation. We learn your space, your members or residents, your budget, and your timeline.
3D design. We map your floor plan and build a full 3D layout before anything ships, so you see exactly what you're getting.
Equipment selection. We source across major commercial manufacturers and recommend based on how the space will actually be used, not on which brand we're pushing.
Financing, if you need it. We run it alongside design so the numbers and the layout line up.
Delivery and installation. Our installation partners handle it, with a 1-year warranty on installation workmanship. Extended coverage is available through SureBright.

Who We Are

We're trainers, coaches, and competitive athletes, and we've spent years inside the kinds of facilities we now build. That's why we pay attention to details a catalog won't tell you. We know that a machine with confusing adjustments won't get used, and that upholstery, cables, and treadmill belts fail first in unsupervised amenity gyms.

Our team is lead by:

James Oakes - President of Repetition Fitness and previous basketball athlete. He started his career as a strength and conditioning coach, gaining hands on experience on how people train. Currently pursuing his passion in bodybuilding and is a classic physique competitor.

Tadiwa Mabukwa - Vice President and former Rugby player. Started his career as a mobility/rehab coach. Currently is our head gym designer and installation coordinator.

Oliver Cooper - Head Of Sales and Marketing. He is a fitness coach with a background aquatics, strength training and sales. He handles all of our business development efforts, attending conferences, building relationships and researching new opportunities.

Where We Work

Most of our projects are in the Southeast: In Fort Worth, Dallas, Atlanta, Miami, Tampa, Charleston. We also serve developers and gym owners in New York, Boston, and Chicago. Because we coordinate installation nationally, we can handle portfolio developers building across several states.

A Quick Clarification

Repetition Fitness is not affiliated with REP Fitness, the Colorado-based equipment manufacturer, or with Equinox fitness clubs.

Frequently Asked Questions

What does Repetition Fitness do?
We design, supply, install, and help finance commercial fitness centers and wellness amenities for real estate developers and expanding gym owners, primarily in Texas, Florida, Georgia, and the Carolinas.

Do you work with developers during pre-construction?
Yes. That's when we're most useful, because equipment layout can still shape electrical, flooring, and room dimensions.

Do you help gyms that are already open?
Yes. Expansions, second locations, and floor redesigns for operating gyms are a core part of our work.

Can you finance the equipment?
Yes, through Equinox Funding. Financing covers equipment and sometimes installation, depending on the structure.

About Us